There are certain industries that will always be around. Marketing is one of them. After all, there will always be concepts and products to sell and parties to selling them to. That isn’t to say that this is a stagnant industry. On the contrary, marketing evolves as technology and society change. Knowing this, it can … Read more
Newsletters have many benefits. They can help raise awareness for businesses and events as well as provide information to readers on any number of topics. Constructing a newsletter from the ground up may seem like an impossible feat, but it can be done with the help of these 29 ideas to construct the ultimate newsletter. … Read more
Businesses of any size can benefit from marketing. Whether you are in business to sell a product or to offer a service, the only way to find prospective buyers or those in need of your service, is to get out there and make yourself known. Great marketing starts with building brand awareness. The process of … Read more
To understand the concept of channel marketing, it is best to have a quick look at some marketing basics. We’ll call them “the four P’s of marketing”. Your marketing mix model is based on these four elements that work together to combine, capture, and promote your brand’s key selling points. Marketing 101: The Four P’s … Read more
Those who have ventured into the B2B arena before can testify that finding and acquiring new customers is not an easy task. There are several factors behind this, one of them being competition. Another factor is that the total number of potential customers for your industry could be small and the number of decision makers … Read more