If you’re a baker and an entrepreneur, then opening your bakery to sell delectable baked goods might be the opportunity for you. Everyone loves good homemade baking. If you are good at baking, you’ll likely have customers flocking your way at the grand opening and for those first few weeks. However, over time, that initial … Read more
Today’s consumers are more challenging than ever, and they have unique demands that marketers and business owners never needed to address in the past. Before, customers may have had more basic requirements, such as quality service, or fair and competitive pricing. Today’s customers expect that too, but they also want proactive service, personalized interactions, and … Read more
Before the internet age, it was challenging for marketers to accurately assess the performance of their marketing efforts. Not only that, but most marketing campaigns were also designed to target the masses and lacked the personalized touch that today’s marketing efforts usually have. This isn’t altogether surprising, however, as consumers in the past needed to … Read more
There are certain industries that will always be around. Marketing is one of them. After all, there will always be concepts and products to sell and parties to selling them to. That isn’t to say that this is a stagnant industry. On the contrary, marketing evolves as technology and society change. Knowing this, it can … Read more
Newsletters have many benefits. They can help raise awareness for businesses and events as well as provide information to readers on any number of topics. Constructing a newsletter from the ground up may seem like an impossible feat, but it can be done with the help of these 29 ideas to construct the ultimate newsletter. … Read more