If you’re a baker and an entrepreneur, then opening your bakery to sell delectable baked goods might be the opportunity for you. Everyone loves good homemade baking. If you are good at baking, you’ll likely have customers flocking your way at the grand opening and for those first few weeks. However, over time, that initial … Read more
Today’s consumers are more challenging than ever, and they have unique demands that marketers and business owners never needed to address in the past. Before, customers may have had more basic requirements, such as quality service, or fair and competitive pricing. Today’s customers expect that too, but they also want proactive service, personalized interactions, and … Read more
Before the internet age, it was challenging for marketers to accurately assess the performance of their marketing efforts. Not only that, but most marketing campaigns were also designed to target the masses and lacked the personalized touch that today’s marketing efforts usually have. This isn’t altogether surprising, however, as consumers in the past needed to … Read more
There are certain industries that will always be around. Marketing is one of them. After all, there will always be concepts and products to sell and parties to selling them to. That isn’t to say that this is a stagnant industry. On the contrary, marketing evolves as technology and society change. Knowing this, it can … Read more
Newsletters have many benefits. They can help raise awareness for businesses and events as well as provide information to readers on any number of topics. Constructing a newsletter from the ground up may seem like an impossible feat, but it can be done with the help of these 29 ideas to construct the ultimate newsletter. … Read more
Businesses of any size can benefit from marketing. Whether you are in business to sell a product or to offer a service, the only way to find prospective buyers or those in need of your service, is to get out there and make yourself known. Great marketing starts with building brand awareness. The process of … Read more
To understand the concept of channel marketing, it is best to have a quick look at some marketing basics. We’ll call them “the four P’s of marketing”. Your marketing mix model is based on these four elements that work together to combine, capture, and promote your brand’s key selling points. Marketing 101: The Four P’s … Read more
Those who have ventured into the B2B arena before can testify that finding and acquiring new customers is not an easy task. There are several factors behind this, one of them being competition. Another factor is that the total number of potential customers for your industry could be small and the number of decision makers … Read more
So you have started your business. Congratulations! But the simple, ugly truth is that your business might fail before it reaches its second anniversary. I don’t mean to be blunt, but it is just the truth. You might be wondering why. The reason why most businesses might fail before they reach their second anniversary is … Read more
It was tough to come across people working from home before the invention of the internet. If you had a dream of working from home, it would cost you some cash, and you were not sure of getting a return on your investment. Now, it is much easier to market yourself and get your services … Read more