The Perfect Ways to Create a Marketing Scorecard

marketing scorecard

Before the internet age, it was challenging for marketers to accurately assess the performance of their marketing efforts. Not only that, but most marketing campaigns were also designed to target the masses and lacked the personalized touch that today’s marketing efforts usually have. This isn’t altogether surprising, however, as consumers in the past needed to … Read more

Accounting for Small Business Owners – How to Make it Fun

accounting for small business owners

Reading tax forms, maintaining books, checking bank account statements, sending invoices and creating a budget for business activities sound boring and dull. It’s a common belief that only those who studied to be accountants can enjoy it. But the truth is every successful business owner needs to learn the basics of business accounting because it’s … Read more