Those who have ventured into the B2B arena before can testify that finding and acquiring new customers is not an easy task. There are several factors behind this, one of them being competition. Another factor is that the total number of potential customers for your industry could be small and the number of decision makers … Read more
So you have started your business. Congratulations! But the simple, ugly truth is that your business might fail before it reaches its second anniversary. I don’t mean to be blunt, but it is just the truth. You might be wondering why. The reason why most businesses might fail before they reach their second anniversary is … Read more
It was tough to come across people working from home before the invention of the internet. If you had a dream of working from home, it would cost you some cash, and you were not sure of getting a return on your investment. Now, it is much easier to market yourself and get your services … Read more
If being your boss is always on your mind, but you are out of ideas, here we are, with so many ideas to share! But before that, we need to ask you a few questions. Are you a golf enthusiast? Is it possible that, when you are not at home or not at work, you … Read more
We live in the entrepreneurial renaissance. The 21st century has brought levels of prosperity and opportunity like never before—and it seems like everyone wants in on the entrepreneurs’ lifestyle. Even with all this opportunity, though, the challenges and setbacks of getting your business up and running are still real as ever. Indeed, the situations that … Read more
Women in the 21st century are stepping up to the world’s stage. We see a lot of female professionals who have managed to combine family and work very well. In this age and time, a lot of women are becoming empowered, and the traditional concept of a stay-at-home housewife is dying. We now have a … Read more
Lets set a backdrop with a short story, shall we? The Christian folks like to believe that the genesis of the gazillion and one eternal predicament of human beings was the fall of the first man. Maybe, maybe not. Most important to us is that in their story, he was naked, and he didn’t feel … Read more
Businesses can come with a wide range of challenges and hardships, but we all know the incredible feeling of making your first sale or negotiating an incredible deal. However, for all the difficulties associated with establishing these conditions, there is a critical way to help boost your productivity, capital acquisition, and even the take your … Read more
When setting up a freelance business you need to tell people what you do and let them know you are available for work – marketing your new business is essential to help you find and secure clients. It can seem daunting to know exactly where to start with marketing and tempting to think that you … Read more
A good business owner knows the value of each transaction — how a few upgrades here and there can make all the difference when it comes to turning a profit. That’s why upselling, or convincing your customers to upgrade their services to a premium option, is such a valuable skill. Upselling can be particularly helpful … Read more