A marketing coordinator’s job is to assist the company’s marketing department by taking care of all the promotional activities of the organization. They conduct market research to understand the latest trends, identify the target audience, and execute sponsored campaigns. The roles and responsibilities of a marketing coordinator may vary based on the requirements of the … Read more
Covid-19 came ostensiblyout of nowhere, turned the world on its head and in due course, changed life, as we know it. One of the extents most impacted is the workplace. During this trying time, businesses have had to adopt technologies and business models they would have never thought possible. Although they were thrust into the … Read more
If you’re a baker and an entrepreneur, then opening your bakery to sell delectable baked goods might be the opportunity for you. Everyone loves good homemade baking. If you are good at baking, you’ll likely have customers flocking your way at the grand opening and for those first few weeks. However, over time, that initial … Read more
Today’s consumers are more challenging than ever, and they have unique demands that marketers and business owners never needed to address in the past. Before, customers may have had more basic requirements, such as quality service, or fair and competitive pricing. Today’s customers expect that too, but they also want proactive service, personalized interactions, and … Read more
Before the internet age, it was challenging for marketers to accurately assess the performance of their marketing efforts. Not only that, but most marketing campaigns were also designed to target the masses and lacked the personalized touch that today’s marketing efforts usually have. This isn’t altogether surprising, however, as consumers in the past needed to … Read more