Social media marketing solutions are not only limited to big players in the market. Small businesses can also get the same benefits by implementing a social media marketing strategy. Here you are not going to read about the basics such as how to identify your target audience, how to create a social media account or how to choose the right social media platform for your business. What you’re going to read here is about the marketing solutions available for small businesses on social media.
Social Media Marketing Solutions
There are probably ten, twenty or hundred YouTubers in every market niche, but does it matter? Many small business owners believe that they can’t survive in video blogging because it’s like an ocean where there are too many fishes fighting every day to get subscribers and increase the number of views on their videos. It’s true that anyone can start a video blog, generate revenue and sell products, but as a small business owner, you must think about delivering value. People don’t care about how many numbers you have got on videos; your audience wants to see what you’re bringing for them on the table. If you have the confidence, get a small space with a good quality camera and a mic to start your series of videos. Don’t try to sell through every single video you make, just don’t skip the ‘value’ factor.
If you are a small business that wants to expand reach in the social media world, focus on how you’re putting your content on different channels. Are you solving problems? Do you provide real answers to your content? Websites like Quora, Yahoo Answers, and other niche-specific Q&A websites can be a great tool for social media marketing solutions.
Consumers want to know about the top service providers, best products, features, and for every information, they don’t rely on Google or Bing. People tend to read answers on Q&A websites where they can get a quick response from others. When you find the right opportunity to market your business, then grab it.
Paid social media marketing strategy can easily help you grow your audience. Instagram influencer marketing, Facebook Advertising, LinkedIn ads, etc. can help you boost your content and drive traffic to your landing pages. But the biggest challenge is creating quality content. Organic traffic is always better than paid traffic because it’s natural and builds long-term relationships. Paid social media is incredible, and it is very positive for small businesses to stand out. If you want an advertising push for your business, paid social media marketing is the best deal.
Your potential customers are struggling to get the right information. Your customers are likely searching for information in different forms, and you can help them find information with a podcast. Compared to video and text content, a podcast is easy to consume. Many people don’t have time to search content and read a lengthy blog to collect information. They can easily listen to your content and focus on it while they are driving, traveling, and even exercising. They can just look to it anywhere and at any time. Including your podcast on your social media marketing strategy can help you take your brand message to more people.
Brand advocates are your best tool to find new customers and spread awareness on social media platforms. Taking help of your existing customers is a proven way to generate sales for a small business. When you are looking for brand advocates, don’t just limit your focus to existing customers, use your employees’ connections to create social media guidelines while adding leaders to each level. Track the data and improve your content marketing strategy over time.
There are many ways to use social media networks like Facebook, Twitter, Instagram, Snapchat, and Pinterest. When you post something on Facebook, LinkedIn or Twitter or when you read something that you want to share with your friends, you simply tag them in the content. The process, in layman terms, is called social bookmarking. Use social bookmarking to help your business reach more people on social media. You can easily drive the audience to your business blog, landing pages or product information. Bring value to the end user and people will start following you.
If you have a website where millions of visitors consume content every day, you can take your business to new heights easily. But building that much credit is not easy. Fortunately, some communities help you publish content for free and drive traffic to your website. If you’ve got exceptional presentation skills, bring your work to platforms like SlideShare. It’s a presentation sharing website where you can highlight your products’ core features and benefits through presentations.
If you are not willing to spend a lot of money on a professional presentation designing software, try something basic like Microsoft PowerPoint. There are many free templates available which you can use and customize according to your content strategy. Sharing presentations not only expands your reach, but it is also a great way to say more with less content.
The secret of success for many successful entrepreneurs is a brand community. Without networking, no business can thrive, especially if you are starting a new business. Small business owners often avoid networking as they find it time-consuming, but if you surround yourself with the right people, a brand community can reduce your challenges during the entrepreneurial journey. A brand community serves as an idea machine and allows small business to learn from their customers, other business owners and develop the business accordingly.
The reality is, people, care about your efforts on social media. When someone likes your post on social media, when someone shares your content online, when someone tags their friends/family/colleagues in your post, you get excited. It is because someone noticed your efforts because your content touched them. Being on social media is not just about the number of sales; when you say social, you must realize that you have to reach people uniquely.
Photo from content planet