Marketing Plan Success, Version 5.0
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100% Customizable, 36-page Marketing Plan Template to Focus Your Marketing Spend Where It Counts
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What You Need to Know About E-mail Marketing
E-mail has quickly become one of the most popular forms of direct internet marketing. If you haven't already taken advantage of this marketing opportunity you are missing out on a great way to communicate with customers, increase your sales, and improve your brand.
Getting your marketing message to your audience can be difficult and expensive. E-mail is a fantastic solution if you want to get a message directly to you target customer. You can use the e-mail addresses in your customer list to turn first-time customers into repeat customers and build long-term relationships. It will also keep your company and brand on the top of the customer's mind, so when they're looking for a solution you offer in the future, you'll be the first company that comes to mind.
Keep this in mind: Marketing to customers via e-mail has become popular because it is inexpensive and offers a great ROI. This has also resulted in problems with companies sending unsolicited bulk email, also called spam, to customers. If you decide to include email marketing as part of your overall marketing strategy, you will need to make sure that your emails comply with the CAN-SPAM Act of 2003 and avoid many of the obvious spam-filter triggers.
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