Conducting A SWOT Analysis Strengths, Weaknesses, Opportunities, and Threats

By Bobette Kyle

When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis.

Completing a SWOT analysis helps you identify ways to minimize the affect of weaknesses in your business while maximizing your strengths. Ideally, you will match your strengths against market opportunities that result from voids in your competitors' products and/or services.

Traditionally, a SWOT confines strengths and weaknesses to your company's internal workings while opportunities and threats refer only to the external environment. Here, I suggest a twist to the "text book" approach. To get a better look at the big picture, consider both internal *and* external forces when uncovering opportunities and threats.

Continue reading A Basic SWOT Analysis >>>

© 2002, 2004 Bobette Kyle - All Rights Reserved

How Marketing Plan Success can help:

Marketing Plan Success’s fill-in-the-blank SWOT Analysis Template helps you quickly analyze your company’s strengths, weaknesses, opportunities, and threats and use this information for developing your marketing strategy. The SWOT Action Plan, included with our marketing plan template, gives a quick overview of the relationship between the different parts of the marketing plan’s SWOT Analysis.

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About the Author: Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business."

Article Source: EzineArticles.com

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