Determining Your Marketing Objectives

By Grafton Milne
Marketing Plan Success

Your objectives are the starting point in creating a Marketing Plan. They help give your plan direction and answer the questions "Where you want to go?," "What will it take to get there?," "How long will it take?," "Why do you want to get there?," etc. In creating your objectives you must remember to be specific and know exactly what you want to achieve. Remember to quantify your objectives so they are measurable. Make sure they are achievable, and most importantly, make sure they are realistic. Ask yourself if you have enough manpower, money, materials, minutes, etc. to be successful. Finally, have a time when you plan to achieve these goals to track your progress and see how you are doing.

Here are few examples of some well-written, quantifiable marketing objectives:

Achieve a 25% return on capital employed by December 2010
Gain 20% of the market for baseball bats by September 2015
Increase the size of our operation from $100,000 in 2006 to $500,000 in 2010

How Marketing Plan Success can help:

The marketing plan template gives you an easy outline for establishing your marketing and financial objectives based on the SWOT Analysis and Situational Analysis in your marketing plan. It also guides you through the process of using these objectives to develop an effective marketing strategy and implementation plan. Download the Marketing Plan Success Demo >>>

Marketing Plan Outline:

• Situation Analysis
• Market Analysis
• Competitive Analysis
• Historical Results
• Macroenvironment
• SWOT Analysis
• Marketing Objectives
• Marketing Strategy
• Marketing Mix
• Action Plan
• Financial Information
• Break-even Analysis
• Sales Forecast
• Marketing Budget
• Implementation & Controls

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